Directory Management for Behavioral Health

Get found where clients are looking.

Most therapists lose clients before the first call — to outdated profiles, broken links, and missing photos on the directories that actually drive bookings. We build, maintain, and grow your presence on Google, Psychology Today, TherapyDen, and the rest. So your next client finds you, not the practice three blocks away.

$99/month One-time $495 setup Cancel anytime after 6 months
Directory Coverage
12 LIVE
Google Business Profile
OPTIMIZED
47 profile views this week · last post 2d ago
Psychology Today
OPTIMIZED
3 inquiries this month · photos updated
TherapyDen
REFRESHING
Bio rewrite · publishing this week
GoodTherapy
CLAIMING
Verification in progress · day 4
New Inquiries / Mo
+12
↑ vs. pre-management baseline
— 01 / Why Directories Leak Leads

Your next client looked you up. Then they bounced.

01

Your Google profile shows the wrong hours, a stale photo, and a phone number that goes to voicemail.

02

Your Psychology Today bio hasn't been touched since you opened — and neither has the photo.

03

You're not even listed on TherapyDen, GoodTherapy, or Zocdoc — where a lot of insured clients search first.

04

A negative review from 2022 is still the first thing prospects see, and you never knew about it.

05

Your insurance panels have your old address, so payers route members to a practice that closed two years ago.

06

You don't have time to update twelve directories — and even if you did, you couldn't tell which ones are working.

— 02 / The Pricing
$99per month

Plus a one-time $495 setup.

Setup covers full audit, profile creation, bio rewrites, photo optimization, and claiming across every directory we cover. Monthly management keeps it all live: weekly Google posts, review monitoring, monthly reports, and quick updates whenever your practice changes. Six-month minimum so we can actually move the needle, then month-to-month.

— Setup includes

Full Profile Build

Bio rewrites, professional photo optimization, services + specialties, fees, insurance panels, and contact info — all consistent across every directory.

— Monthly includes

Weekly Google Posts

Fresh content posted to your Google Business Profile every week. Keeps your profile active in local search and signals "open and operating" to Google.

— Monthly includes

Review Monitoring

We watch every directory for new reviews and alert you within 24 hours. Drafted responses for tough reviews so you never reply emotionally.

— Monthly includes

Monthly Reporting

Profile views, inquiries, calls, and review activity — pulled from every directory into one dashboard. You see what's working without logging into anything.

— 03 / How It Works

From "scattered" to showing up everywhere.

i

Discovery audit

We pull every directory listing we can find for your practice — including ones you forgot existed — and document what's outdated, missing, or actively wrong. You get the audit before we touch anything.

Timeline3–5 days
ii

Intake & brand build

One short intake call to learn your practice, your specialties, your ideal client, and your voice. We turn that into the master copy and photo set we'll use everywhere.

Timeline3–5 days
iii

Claim, verify, optimize

We claim every unclaimed listing, verify ownership, and rebuild each profile to match. Consistent NAP (name, address, phone), consistent bio, consistent photos. This is what Google rewards.

Timeline1–2 weeks
iv

Ongoing management

Weekly Google posts, review monitoring with drafted responses, profile updates whenever your practice changes, and monthly performance reports. You stay in the loop without doing the work.

TimelineOngoing
v

Quarterly review

Every three months we look at what's converting, what's not, and where to expand. New directories worth claiming? A specialty page that's pulling? We adjust the strategy with you.

TimelineQuarterly
— 04 / Directories We Manage

Every directory that actually drives bookings.

We cover the directories prospective clients actually use to find behavioral health providers — plus the ones insurance members get routed to. Below is the standard coverage. If your practice has a niche directory we don't cover yet, just ask.

Google Business
Highest ROI
Psychology Today
Largest BH directory
TherapyDen
Inclusive search
GoodTherapy
Established trust
Zocdoc
Insurance booking
Healthgrades
Provider lookup
Vitals
Reviews + ratings
WebMD
Provider listings
Inclusive Therapists
Identity-affirming
Therapy Tribe
Niche communities
Yelp
Review ecosystem
Bing Places
Microsoft search
Apple Maps
iPhone discovery
Facebook Page
Social search
Insurance Panels
Member directories
+ More
Niche on request

Don't see your payer? Just ask. We've credentialed nearly every behavioral health panel in the country.

— 05 / The Alternative

DIY vs. ClientFit, honestly.

Doing it yourself
With ClientFit
Time per month
4–8 hours of profile updates & posts
~15 minutes reviewing the report
Directory coverage
2–3 directories you remember to update
12+ directories, all consistent
Google posts
"I'll do it next week" — never happens
Weekly, on schedule, without your input
Review monitoring
You find out about a 2-star review weeks later
Alerted in 24 hours, response drafted
Reporting
No idea what's actually working
Monthly dashboard with what drove inquiries
Cost
Free — but worth what you're not collecting
$99/mo + $495 setup. Pays back in 1–2 new clients
— 06 / Questions

Things people ask us before signing on.

How fast will I see results?+

Profile views typically jump within 30 days of setup, because we're adding photos, claiming listings that were unclaimed, and rebuilding bios that were doing nothing for you. New client inquiries usually start picking up around month 2–3, once Google has had time to index the changes and weekly posts have built momentum. Six months in, most practices see a clear lift in directory-driven bookings.

Will I lose access to my own profiles?+

No. Every profile stays in your name, owned by you. We get manager-level access to make changes, but you remain the primary owner. If you ever cancel, you keep everything we built — the bios, the photos, the claimed listings, the reviews. Nothing comes with us.

What if I already have profiles set up?+

Even better. The setup is faster because we don't have to claim from scratch — we just optimize what's there. Most practices that come to us "already set up" still have inconsistent NAP info, outdated photos, missing specialties, or zero recent activity. We fix all of that during the setup phase.

Do you write the Google posts yourself?+

Yes. We write them in your voice based on the intake call, tied to relevant themes (mental health awareness months, seasonal stressors, your specialties). You can review and approve a month at a time, or set it to auto-publish — your choice.

Will this help me get insurance referrals?+

Indirectly, yes. Insurance member directories pull from your CAQH and panel records — those have to be updated through credentialing channels (we offer that separately). But Google and the consumer directories drive a lot of cash-pay and out-of-network leads, plus members who self-refer instead of using their insurer's directory.

What's the contract?+

Six-month minimum after setup, then month-to-month. Six months is the floor because most directory work needs that long to show real results — anything shorter and you're paying for setup but cancelling before the algorithm catches up. After six months, cancel anytime with 30 days notice.

How is this different from Yext or BrightLocal?+

Yext and BrightLocal sync your basic info (name, address, phone) across directories automatically — useful, but it's syndication, not optimization. They don't write your Psychology Today bio, they don't post to your Google profile, they don't draft review responses, and they're built for restaurants and retailers, not therapists. We're behavioral-health specific.

— Ready to be findable

Stop being the practice nobody can find.

We'll audit every directory listing for your practice — claimed and unclaimed — and show you exactly where you're leaking leads. The audit is free. The fix is $99/month.

Get my free directory audit
$99/month · $495 one-time setup · 6-month minimum